Authority in reliable data

About Felipe Conde

Companies do not stop growing because they lack traffic. They stop growing because they make decisions with incorrect data.

Felipe Conde, specialist in advanced tracking, web analytics, BI and automations — Felipe Conde - CONDE MKTECH

I specialize in Advanced Tracking, Server-Side Tracking, Web Analytics, Business Intelligence and Automations, developing data architectures for e-commerce, SaaS and companies that depend on reliable information to scale.

My work goes far beyond installing pixels.

I design and implement complete ecosystems using technologies such as Google Tag Manager Web and Server-Side, GA4, Meta Conversions API, Google Ads Enhanced Conversions, n8n, Docker, APIs, databases and custom integrations, ensuring each platform receives exactly the data required for consistent attribution.

Before any implementation, I run a complete analysis of the existing infrastructure to identify bottlenecks, inconsistencies and improvement opportunities. The goal is simple: turn scattered data into a solid foundation for strategic decisions.

Whether fixing conversion losses, structuring complex events, integrating CRMs or building data pipelines, my focus is always the same: making the numbers reflect the reality of the business.

What I believe

Tracking is data architecture applied to business.

Reliable data is more valuable than beautiful dashboards.

Before optimizing campaigns, measurement must be trustworthy.

Tracking is not tag installation; it is data architecture.

Every event needs a business purpose.

Automations exist to eliminate manual processes, not to increase complexity.

Infrastructure, analytics and marketing must work as one ecosystem.

CONDE MKTECH

Want to know if your data is reliable?

A technical analysis shows where measurement loses conversions, duplicates events or feeds media and BI with incomplete signals.

Schedule diagnosis